In any business, the people who work in it daily can become too focused on their own issues and end up communicating with colleagues and customers in their own special language. Search Engine Optimization (SEO) is particularly prone to this, because we spend so much time interfacing to machines and working with search engine algorithms. So, I thought wouldn't it be nice to give you, our customers and potential customers, a taste of what it is like to do SEO work for yourselves.

The first problem is that people working in SEO do require a level of knowledge about the different aspects of search engine optimization. The second problem is that a number of tools are required even to do the most basic work. So the answer seemed to be for us to create a free site that combined a basic primer on SEO together with the basic toolkit required.

We have put this site together at SEO Tools from SEO Gurus, and yes it is free to use and free of any pop-ups or other annoying spam. So, if you would like to try a few things for yourselves before deciding whether you need professional SEO advice, feel free to use the site and recommend it to your friends.

And now our poem

Just to prove we aren't just left-brain logical mathematicians, a poem from my partner, reflecting the article free SEO Tools - I really wish I could do this!

Im in my cave, and looking out kind of furtive,
The reason being, psychologically, I am low assertive,
It seems to me with dinosaurs just outside the cave,
Its entirely reasonable now, to be anything but brave,
However the tribal psychiatrist demands that I must face my fears,
And he issued me with stones, and little wooden spears,
And so I went out bravely, into the land of fools,
And got quickly eaten because I lacked the proper tools.

"You see things haven’t changed much," the tutor whispered sage,
"Psychiatry still screws up, no matter what millennium or age",
He pauses for best effect, and to let the chuckles die,
"What's needed was planning, and the means to try."
"So they tried all sorts of weapons, all sorts of cunning ruse,
But they always ended up, as just amusing little chews,
And just when they were despondent, try as hard they might,
Along came Dinosaur disaster, in a great big meteorite."

"So there's a lesson in the parable, of your cavemen of old,
Don’t listen to the shrinks and to anything you are told,
For if you are to triumph, over the odds against the rules,
You will need a bigger club, or ideally 21st century tools,
We don't have huge dinosaurs now with which to fight,
But PCs and internets where things have to be right,
So ignore your Psychiatrist when problems rear their head,
Just go and see your Guru, and use his tools instead.”

The poem you just heard and wondered at in awe,
Is my totally new creation and not cribbed from one before,
And the Tutor is a Fowler, mentioned on the training pages,
Who uses methods slightly more in tune to current ages,
There may not be any dinosaurs lurking on your drive,
But these days a super virus may be all too much alive,
And though Big "G" isn't Pterodactyl proof, it avoids bad links,
And dodgy linking areas, and your ranking quickly sinks.

So crawl out of your cave and click on the link into tools,
That validate bad html and make your website cool,
That check your viability and show just where you are,
And put you back on charge, instead of watching from afar,
Big "G" will love you, the more you do right and sound,
For these tools will pare away all that is not allowed,
And should you need an expert we are here never doubt,
Not with psychiatric counseling, but with proper technical clout.

One day I stepped outside my cave, and the creatures were in shock,
For I hadnt brought a little spear, hadn’t primed up my flintlock,
Hadnt sharpened up my arrows, with my trusty longbow in tow,
Hadn't brought a big pistol or a nasty grenade to throw,
No I had brought a massive tank, and though it was overkill,
I flattened all the bloody creatures that ever wished me ill,
And so instead of cowering, like me come out clanking,
And visit the Gurus tools site, and develop your prime ranking.

Customer of the Month

Every single month we will endeavour to bring you a "Customer of the Month", a successful site which you can visit and compare to what you may have in mind for the future yourselves.

This month, it is BeeWell, a small company formed in July 2003, with a very simple goal in mind. To provide high quality, cost effective, products centered around the Three pillars of integral health - Purification, Nourishment and Regeneration. This with a unity of body, mind and spirit. All of their products are, and will be, selected for their abilities to demonstrate a real contribution to your health, and are synergistically tested before we use them or offer them for sale. So come and join us in good health and Beewell.

Can we assist your business? Just email us now with your site details and we'll have quick look and let you know what we can do for you.

Contact john@seo-gurus.co.uk

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